Free tool
ROAS Calculator
See your ROAS, break-even and profit in seconds — then let's beat it.
Your numbers
Enter a period's ad spend, the revenue it generated, and your gross margin.
Results
4.00x
ROAS
25.0%
ACOS
2.50x
Break-even ROAS
Rs 60,000
Profit after ad spend
Profitable — your 4.00x ROAS is above your 2.50x break-even.
ROAS, explained
What is ROAS?
ROAS (Return On Ad Spend) is revenue generated divided by ad spend. A 4.00x ROAS means every Rs 1 of ad spend returned Rs 4 in revenue.
What is a good ROAS?
A good ROAS is any ROAS above your break-even ROAS, which is 1 divided by your gross margin. At a 40% margin, break-even is 2.5x — so you profit above 2.5x ROAS.
How do I calculate break-even ROAS?
Break-even ROAS = 1 ÷ gross margin. At a 25% margin your break-even ROAS is 4.0x; at 50% it is 2.0x.